The cereal is sown on the hills of the Marche hinterland: a production of pasta has already started since the first harvest. The very high digestibility and especially the strong taste of the pasta convinced the members of the cooperative company, La Biologica to expand the range of products. Since its birth, La Biologica, has focused on the rediscovery of the cultivation of hemp, introducing the cultivation of organic industrial hemp, in the hinterland of the Marches where it was a traditional culture until the 40s. Thanks to the collaboration with the University of Camerino La Biologica selected the best varieties of hemp and obtained a seed oil with high values of omega3 and omega 6. Innovation is combined with tradition: La Biologica soc. coop. agr. won the Coop start-up research-action project launched by Coopfond in collaboration with Legacoop. The project rewarded the young cooperatives that operate in unexplored areas (new markets), which introduce innovations (technological and social ones) in the existing cooperation. La Bologica soc coop won the Dante's Pitch tender, with the project "Il Biologico Tracciato", promoted by the Municipality of Pesaro, dedicated to new companies. The cooperative was rewarded with a program of support and “incubation" aimed at the realization of the innovative business idea. The project "bio cannabis - extraction of bio-active substances from hemp" coordinated by The Biological and supported by the UNICAM studies was successfully presented at the E-Capital 2016 competition, a competition between innovative business ideas, funded by the Marche Foundation and the competition Start Cup Marche 2017 organized by PNICube (Association of Italian Business Incubators - Premio Nazionale Innovazione – Italian Master Start Up Award).